Reborn as Zhao Ruilong of Handong, I will defy fate.

Chapter 421 The Rise of Domestic Products is Inevitable! I, Zhao Ruilong, am determined to prove the

"Just do it?"

Fu Zhihang asked with a warm smile:

"How are you going to do it? Those joint venture car companies are all big names!"

“If Mercedes-Benz and BMW manufacture cars in the country through joint ventures, they can reduce costs significantly.”

"With lower costs and a considerable brand influence, how do you plan to compete with them?"

Zhao Ruilong chuckled and retorted, "Then I need to first determine whether this competition is fair."

"Whether it's to suppress domestic new energy vehicles, simply to complete the task of attracting investment, or to better promote the development of our automobile industry."

"I don't object to them approving a large number of foreign car companies to set up joint ventures in China, but it would be too unfair to give them preferential treatment and deliberately show favoritism!"

A few words were enough to make Fu Zhihang lose his smile.

fair?

What kind of fairness is this?

Under the influence of the ideology of "embracing foreign things at all costs and adopting Westernization wholesale", fairness is simply impossible.

The treatment Chinese and foreigners receive when investing in building factories to manufacture cars is different, even though they are both Chinese.

If you, a Chinese, suddenly say you want to invest in manufacturing new energy vehicles, people's first reaction will be skepticism.

They question whether you have enough technology and funds, and suspect that your investment in car manufacturing is fake, and that your real intention is to defraud land, subsidies, and loans.

Even if you are a car company with considerable strength and scale, it is still difficult to enjoy various policy benefits.

But what if it were a foreign car company investing in building a factory to produce gasoline-powered cars...?

The welcoming attitude and preferential policies would be quite different.

No one will doubt your abilities!

Not only will many people vie for cooperation, but they will also be eager to give away land for free.

The application and approval of relevant procedures must be expedited.

Tax breaks, loan interest subsidies, and other benefits will certainly be available.

Capital is greedy and profit-driven; it will never spend a penny if it can get something for nothing.

If there are benefits to be had, why invest money?

Leveraging its brand influence and mastery of relevant technologies.

They acquired a significant stake in a joint venture brand with almost no upfront investment.

simply put.

It's about creating a brand, providing some guidance, and using the funds, land, and talent of the Chinese people to build factories for assembly and production.

Then they sold these joint venture cars, which were not technologically advanced but were expensive, to Chinese people who were obsessed with foreign brands.

Foreign automakers have made huge profits without investing much in localization or contributing much to localization.

As for those joint venture factories...

The meager profits left are mostly taken by shareholders and executives, leaving the workers who tighten screws with only a pittance.

The promises made before the joint venture, such as technology transfer and assistance in building a local R&D team, turned out to be nothing but empty talk.

As a result, joint venture car companies that have been established for more than a decade are unable to independently innovate and develop new cars, let alone upgrade and replace old models that have been produced for many years.

Yet, these outdated, poorly equipped, and even substandard vehicles were not only purchased in large quantities by the government, but also praised as high-end by many ordinary people.

Because people have limited access to information—even television, radio, and newspapers and magazines are not available to everyone—they are more susceptible to the influence of word of mouth.

When everyone around you says that imported cars are high-end and comfortable, and joint venture cars are sturdy and durable, unlike domestic cars which have many minor problems, you will naturally believe it after hearing the same thing a few times.

Against this backdrop.

For domestically produced new energy vehicles to rise to prominence, fairness is naturally the first requirement.

If we're already at a disadvantage, and we can't even compete fairly, then what's the point of playing?

"Fairness? Sigh, that's difficult!"

Fu Zhihang let out a long sigh.

"Actually, it's not just the automotive industry that's facing difficulties; other industries are also struggling."

"For the long-term development of our national industry, we should provide strong support."

"Unfortunately, those compradors are too spineless; they only care about protecting the interests of foreigners!"

"They want foreigners to control all the economic lifelines, so how can they strongly support domestic products?"

Zhao Ruilong looked calmly ahead.

Looking at the beautiful interior that had been created under my careful guidance.

Sitting in a car like this feels like stepping back into the world before time travel.

Not only has new energy become the mainstream in the industry, but automotive technology has also become more advanced.

And now?

Now it's not just the era of gasoline-powered cars; international automakers also wield tremendous influence.

The most obvious example is that while there were quite a few domestic car companies participating in this auto show, only Land Rover's booth was very lively.

In contrast, the exhibition areas of international automakers are always quite crowded, even if the models on display aren't particularly attractive.

It can be said that the neglect of domestic car companies is a common phenomenon, and the popularity of Land Rover is just an exception.

The Land Rover M9's immense popularity is also due to the significant investment of human, material, and financial resources in its development.

Without the car's phenomenal sales, Land Rover's booth wouldn't have been so popular, and there wouldn't have been so many people queuing up for test drives.

"Uncle Fu, do you know why I had two new cars, which haven't even officially gone into mass production yet, showcased at this year's Tianhai International Auto Show?"

"Are you testing me?"

After pondering for two seconds, Fu Zhihang smiled and said:

"Most people will just think that you want to strike while the iron is hot, take advantage of the popularity of the Land Rover M9 SUV, launch sedans and commercial vehicles to meet the needs of high-end customers and solidify Land Rover's position as the number one domestic luxury brand."

"Moreover, Land Rover has completed the establishment of its production base in Wenshan, Hanjiang, which involves huge investments. It also needs sufficient orders to meet the needs of starting production. Logically speaking, you need to launch more models for sale."

"But I personally think that you have a deeper strategic consideration in doing this. You want to use your success to attract a large number of car companies, capital and talents to flock to you, just like you invested in the research and development of electronic products and the development of animation and games."

"Only when more talents and enterprises participate can the supply chain become more mature and costs gradually decrease. This way, even without government subsidies, we can still produce mid-to-low-end models that ordinary people can afford and compete with gasoline-powered vehicles."

At this point, Fu Zhihang paused for a moment.

"It would be very difficult to fight against the massive comprador class on your own, but if you pave a path for everyone and set a successful example for the world, as more and more people join you, you will have more and more power to fight against the compradors!"

"Frankly speaking, it's not easy to lead by example like this. You invest a lot of effort and money, but in the end, some people may not understand or support you. Just like even now, there are still people who think that it's better to buy airplanes and high-speed trains than to build them!"

"Luckily, you're really capable. Besides having a powerful background that most people can't afford to mess with, you can not only provide a large amount of funding, but also offer advice and strategies. If it were someone else, not only would the project have been ruined long ago, but they would also have suffered the consequences!"

"Isn't there no other way?"

Zhao Ruilong smiled somewhat helplessly: "When I first proposed to my father that we should upgrade and transform our industries and vigorously develop a high-quality economy, how could I just shout slogans? If I don't take the lead and make achievements, how can everyone follow in my footsteps?"

"I launched two new models for pre-sale because I wanted to compete with many foreign automakers at the Tianhai International Auto Show, which has the highest profile in our country. I want everyone to know that we Chinese can not only build cars, but build them very well!"

"People strive for pride, just as Buddhas strive for incense! Since many people now regard Land Rover as the number one domestic luxury brand, then if we are number one, we must act like number one. We must have the courage to strive for excellence and compete, and set a good example for other companies!"

"When we diligently manufacture excellent cars that satisfy consumers, when we genuinely promote employment, contribute tax revenue, benefit numerous upstream and downstream enterprises, and powerfully drive economic development, who can doubt or even hinder our development of new energy vehicles?"

"Even if someone jumps out to make irresponsible remarks, we can present the facts and reason with them to see whether, in terms of energy conservation and emission reduction, reducing dependence on oil imports, and promoting national economic development, joint venture vehicles or our domestically produced new energy vehicles make a greater contribution!"

Fu Zhihang nodded emphatically.

"well said!"

"That's courage! That's determination!"

"Once you achieve even greater success, I'll see who dares to criticize you then!"

"And rest assured, within my authority, I will do my utmost to support domestic products!"

Zhao Ruilong turned to the side and smiled, "Then it's settled. Once we bring down the costs and produce mid-range priced new energy vehicles, we must be given the opportunity to participate in the bidding for government vehicle procurement."

"Don't worry, as long as the price is within budget and the quality is up to standard, I will definitely support you in participating in the bidding!"

Fu Zhihang patted Zhao Ruilong with a smile.

"And I believe in you; it won't be long before you can bring the costs down!"

"At the same price point, our domestically produced new energy vehicles will definitely offer better value for money than joint venture gasoline vehicles!"

"Not only is it larger and more spacious, but it's also more beautiful, has higher-end features, and offers a more comfortable driving and riding experience!"

"Just like the electronics and information industry that has developed rapidly under your leadership, our electronic products are clearly more advanced and easier to use than imported ones!"

Faced with such praise, Zhao Ruilong did not feign reluctance but readily nodded in agreement.

In the electronics and information industry, I have truly devoted a great deal of time, energy, and resources to it.

While global electronic information technology has not yet reached a very high level of development.

Taking advantage of the West's deep impact from the bursting of the dot-com bubble, they invested massive amounts of money.

By coordinating numerous domestic units, everyone seized the favorable opportunity and achieved a comeback.

Today, many companies have already captured a significant market share and tasted the sweetness of huge profits from technology.

More and more capital, technology and talent are continuously pouring into this industry, and even colleges and universities are vying to open related majors.

If this trend continues, with its advantages of a large market size and abundant talent supply, China will inevitably continue to lead in the field of electronic information.

China will inevitably enter the mobile internet era earlier, leading the development of online economic models represented by games, online shopping, short videos, and ride-hailing services.

It is precisely because the electronics and information industry has entered a virtuous cycle and embarked on a fast track of development that Zhao Ruilong is able to devote more energy to the new energy industry.

but……

When it's time to flatter, you still have to.

Especially since Fu Zhihang, who was sitting next to him at this moment, held a very high position and was very important to both him and his father.

"You truly deserve to be a high-ranking leader. Even though reality is still fraught with difficulties, your vision has already transcended the present and you have seen the future."

Fu Zhihang smiled and pointed at Zhao Ruilong.

"You're praising my forward-thinking vision, but why do I feel so awkward?"

"Putting aside everything else, the current development of our Dragon Kingdom has far exceeded my expectations."