nucmednet Chapter 280 Opening Business
Chapter 280 Opening Business
On a sunny afternoon, Chen Xiaoping and her colleagues sat in the lounge area of the office chatting.
"Xiao Ping, have you heard that the store that was renovated in Wangfujing has opened?"
"Is it really open?" Xiao Ping's eyes lit up and she asked quickly.
"Tell me quickly, now you know what that store sells?"
"It sells clothes! I heard that the clothes there are very beautiful. They are totally different from those in department stores. There is a world of difference."
"Is it really that exaggerated?" Another colleague also became interested.
"It just so happens that I have a day off tomorrow, how about we go and have a look together? If there is anything really good looking, we can buy a set and bring it back."
Chen Xiaoping was also very excited and quickly agreed: "Okay, it's settled!"
The next day, Xiaoping and her group arrived at the door of the Lingyun store in Wangfujing with great anticipation.
But the scene in front of them surprised them. A large group of people had already gathered in front of the store, and everyone was wandering around the door.
From time to time, I stood on tiptoe and peeked into the store through the window, but no one went in.
"Xiao Ping, look, the clothes inside are so beautiful!" A colleague couldn't help but exclaimed, his eyes fixed on the novel styles of clothes in the store.
"Yeah, it's so pretty!"
Chen Xiaoping was also attracted, but also noticed that so many people were outside but not going in.
Chen Xiaoping also noticed this and asked in confusion, "Why don't so many people go in?"
"I don't know either. I'll ask someone!" Chen
After Xiao Ping finished speaking, she walked over to a female comrade with a troubled look on her face and asked politely, "Hello, comrade! Why don't you guys go in?"
The female comrade pointed to the door and said helplessly: "Look at the notice over there! The clothes in this store are sold to foreigners!"
Xiao Ping then noticed a notice posted at the door, which read: "The clothes in this store are all carefully designed by masters and are very expensive.
In order to earn foreign exchange, domestic customers are not recommended to purchase due to price factors.
If you really need it, you can buy it with RMB and enjoy a 20% discount by showing your school ID or work ID. "
After reading the notice, Chen Xiaoping looked around the store again and discovered that there was a string of English letters under the Lingyun sign.
Now, Chen Xiaoping completely understood that this was a store specifically for foreigners.
But she couldn't help wondering why a store specifically for foreigners would be located in Wangfujing instead of near the embassy?
Aren't there more foreign friends there? This made Chen Xiaoping very confused.
On the surface, this store seems to be positioned as a store exclusively for foreigners to choose and consume, but in fact, Jiang Weimin’s more far-reaching and sophisticated business layout is hidden behind it.
In today's China, the wave of market economy is about to surge, and people's pursuit of fashion and high-quality clothing is also quietly awakening.
Jiang Weimin knows that although the overall consumption level of the domestic people is still limited, consumption stratification has already emerged.
The price of a set of clothes in the store is expensive enough to easily buy a bicycle. Such a high price positioning will indeed make many people feel discouraged.
However, the people who are gradually getting rich first, as well as consumers who have a strong desire for fashion and have a certain purchasing power, are eagerly looking for things that can show their identity, and Lingyun clothing will come into being.
In order to avoid unnecessary disputes and troubles caused by high prices, Jiang Weimin cleverly raised the banner of "earning foreign exchange".
In that period, it was generally believed that the high prices of goods sold to foreigners were justified, and such announcements not only cleverly diverted the public's attention, but also added a layer of mystery and high-end color to the store.
After all, it is normal to sell things to foreigners at a higher price. At the same time, Jiang Weimin also has another goal of establishing China's own high-end clothing brand.
Through beautiful clothes, high-end store decoration, and the slogan of earning foreign exchange, Lingyun Clothing is directly connected with the international market.
Moreover, Jiang Weimin also has a subsequent clothing team and movie promotion, which is enough to make Lingyun Clothing Store popular all over the country.
But in fact, he has a bigger dream in his heart - to create China's own high-end clothing brand.
In terms of price setting, Jiang Weimin directly equated the price of clothing with the price of foreign exchange coupons.
In the current social context, even if the price is reduced by half, the difference in consumption capacity still determines that those who can afford it can still easily buy it.
For those with limited financial resources, even if the price is reduced, it may still be out of reach.
Jiang Weimin has continuously improved the brand's popularity and influence, making Lingyun Clothing represent
It is not just a piece of clothing, but also a symbol of identity and taste. It will lead the Chinese fashion trend to a new height.
At this time, Xiao Ping's eyes fell on the notice at the door again, and she couldn't help but raise her voice and said, "Doesn't it clearly say that you can buy it with RMB? And you can get a discount if you show your school certificate or work ID!"
“You can buy it with RMB, but did you see the waitress at the door? As soon as someone walked into the store, she would greet them in English with a smile.
Many of us have never seen such a scene before, and we were afraid that we wouldn’t understand or be able to answer, and would make a fool of ourselves, so no one dared to go in.”
After hearing this, Chen Xiaoping became more curious about the situation in the store and asked, "Has anyone been in there?"
"Yes! Of course not. But the people who went in came out after a while, saying that the clothes inside were really beautiful, but the prices were also shockingly high.
The cheapest piece of clothing costs seventy or eighty yuan.
Moreover, the clothes in their store are not sold individually, but are all sold in sets. A set like this costs about two hundred yuan.
With this price, you can buy a TV! "
When Xiao Ping heard the price, she couldn't help but gasp, her face full of shock. She subconsciously frowned, and quickly calculated the weight of this money in her daily life.
But soon, she changed her mind and thought that since this store mainly sells to foreigners, it seemed reasonable.
Thinking of this, Xiaoping's surprise subsided a little, but her desire to explore this mysterious shop became stronger.
80年代初百货大楼普通的纯棉T恤可能在5 - 10元，简单的棉布衬衫价格大概是8 - 15元。一条普通的牛仔裤价格在15 - 30元左右。如果是稍微讲究一点的女士连衣裙，价格可能在30 - 50元。
"Xiaoping, look at this wedding dress, it's so beautiful!" The excited shouts of her companions instantly caught Chen Xiaoping's attention.
Hearing the sound, Chen Xiaoping looked anxiously in the direction of her companion's finger. In an instant, her eyes were fixed on the other side of the glass window.
There, an exquisite wedding dress was quietly displayed. Every stitch and every piece of embroidery on this wedding dress showed the ultimate craftsmanship, exuding an irresistible charm.
What is even more attractive is that there is an exquisite little sign hanging next to the wedding dress, on which is written a nice name and a touching words: A woman should have a wedding dress of her own in her life.
Chen Xiaoping's eyes lit up instantly, and her whole body seemed to be pulled by an invisible force, and she was involuntarily immersed in it.
Her thoughts drifted away, and her mind gradually formed a beautiful picture of herself wearing this wedding dress and being blessed by her relatives and friends.
At this moment, all the people in front of the glass window, like Chen Xiaoping, had dull yet longing eyes, each immersed in the sweet fantasy of getting married.
The hustle and bustle around seemed to fade away gradually, and the only thing left in the whole world was this dreamy wedding dress.