Chapter 283 Fashion Show Begins
Chapter 283 Fashion Show Begins
In the crucial days before the Canton Fair came to an end, the atmosphere in the office area of the Canton Fair was a little solemn. The leaders of the Canton Fair sat at their desks.
His brows were furrowed, and his eyes were fixed on the latest statistical data report in his hand, his eyes full of surprise and confusion.
"Xiao Chen!" The leader called Xiao Chen, the staff member responsible for data statistics and analysis.
When Xiao Chen heard the call, he quickly put down his work, walked quickly into the leader's office, stood aside respectfully, and asked, "Leader, what do you want?"
The leader tapped the report in his hand lightly, with a puzzled tone:
"Look, why did the Qingdao delegation's foreign exchange orders drop so much this spring at the Canton Fair?
It's only half of the usual amount. The difference is too big. What's going on?"
"Leader, I was also confused when I finished collecting the data. So, I went to Qingdao to communicate and understand it in detail."
"What is the situation?"
“Leader, this is it.
Their current orders mainly come from toys, comic books, and Tsingtao Beer.
As for Qingdao's garment factories, they haven't really started to make progress yet."
"It's almost over, how can we keep working on it?" The leader looked dissatisfied.
Xiao Chen continued calmly, "Leader, don't worry. Qingdao is preparing to organize an event.
They prepared all the newly designed clothes to be displayed at this event.
The clothes currently on display at the booth are all designs from last year. They are old-fashioned and not attractive enough, so the order volume is not large.
However, as far as I know, foreign clothing manufacturers have high expectations for their upcoming event and are eagerly waiting for it.
The leaders of the Qingdao delegation are also very confident and told me that the final foreign exchange amount of this Canton Fair will only be more, not less than last year. "
After hearing this, the leader leaned back in his chair, crossed his hands over his chest, and after thinking for a moment, he said, "I have heard of this activity."
Xiao Chen nodded and said, "Yes, leader. The Qingdao delegation has made bold innovations and attempts in strategy this time."
It seems that this is how foreign garment factories operate! I guess they learned from foreign methods.”
“We will pay close attention to the subsequent developments of the Qingdao delegation. If their model is successful this time, it may provide a new idea and reference for other regions.”
Although the Canton Fair is about to end, the opening day of the fashion exhibition is getting closer and closer, and various preparatory work is running like precision gears.
Jiang Weimin communicates and coordinates with all parties at the exhibition venue every day, confirming everything from booth layout to exhibit display, from lighting and sound effects to personnel scheduling.
On the opening day, the banquet hall of Guangzhou Hotel was decorated in a very fashionable way, with giant posters hung in an orderly manner and gorgeous lights shining against each other.
The scene was bustling with people. The Guangzhou government officials were dressed in formal attire and looked solemn. Their presence added official support and attention to the exhibition.
Clothing manufacturers from all over the world are looking forward to finding business opportunities and cooperation opportunities at this event.
At the same time, as early as the early stages of preparation, he invited reporters from newspapers in major cities, striving to make the influence of this fashion show radiate to all parts of the country.
Zhang Yimou stood backstage, his eyes full of nervousness and anticipation.
As the director of this fashion show, although the equipment debugging and music arrangement have been confirmed countless times, and the models have also gone through repeated rehearsals,
But facing the upcoming show, his heart beat faster involuntarily.
I kept reviewing each step in my mind and silently prayed that everything would go well.
In an atmosphere of excitement and tension, the fashion show kicked off on time.
All lights were focused on the center of the stage. A man in a neat black suit walked onto the stage steadily. He was tall and straight.
He has an extraordinary temperament and is none other than the "squad leader" Song Keli, whom Jiang Weimin once jokingly mentioned to Jiang Yafei.
Song Keli's face was filled with a confident and enthusiastic smile, and he began his introduction in fluent and authentic English.
Song Keli has a solid foundation in language, and every syllable is clear and powerful.
In fact, Song Keli's talent and hard work are unimaginable to ordinary people. He has already memorized an English-Chinese dictionary by heart.
With such solid language skills and the title of the first batch of college students, even if he does not develop abroad, he is destined to have a bright future in China.
With his wonderful opening speech, the audience burst into applause, and this highly anticipated fashion exhibition officially kicked off.
In this exhibition, Jiang Weimin carefully created three links
The first part: Costumes from the Republic of China, a dream that travels through time
Jiang Weimin has high hopes for this link and has far-reaching strategic plans.
Clothing is not only a carrier of fashion, but also a witness to history and culture.
Therefore, Jiang Weimin is determined to focus on promoting clothing from a specific era in every future fashion exhibition.
Not only that, each time the designers are required to be bold and innovative and design several garments that combine modern elements with characteristics of other eras.
By displaying clothing from different eras, it is like opening a vivid chapter of history for the Lingyun clothing brand.
The memories of the times and cultural connotations carried by each piece of clothing can inject deep historical heritage into the brand, making the brand's image in the minds of consumers more three-dimensional and profound.
This profound sense of history is undoubtedly the brand's unique advantage that enables it to stand out in the fierce market competition.
At the same time, this is also an excellent opportunity to show the world the strong strength of Qingdao garment factories.
As for the subsequent research on costumes of various dynasties, Jiang Weimin had already arranged for Professor Su, who has profound attainments in the field of historical costume research, to conduct the research.
Professor Su and his team, with funding from Qingdao Publishing House, consulted massive amounts of ancient books and documents and visited museums across the country in order to accurately restore the styles of clothing from each generation and conduct in-depth analysis of the differences in clothing between different classes.
From the texture of the fabric, the style of the pattern, to the material of the buttons and the matching of accessories, we strive to be authentic.
The second part: New Era Fashion
This session showcases the hot-selling styles of Qingdao garment factories at this stage, which can be described as colorful and flourishing.
Among them, there are works designed by Jiang Weimin himself, as well as the creative ideas of new designers.
Jiang Weimin's design style has always been known for its simplicity and attention to detail. His works cleverly combine fashion elements with practical functions.
These clothes of different styles fully demonstrated the strong strength and active spirit of exploration of Qingdao garment factories in design innovation, and also allowed the audience to feel the charm and vitality of modern fashion.
The third part, the Phoenix Crown and the Red Bridal Veil, inherits the romance of a thousand years
At a time when Western wedding dress culture is about to impact the domestic market, Jiang Weimin is keenly aware of the urgency of inheriting and promoting traditional Chinese wedding etiquette culture.
Therefore, this link is an important preparation for promoting traditional Chinese wedding etiquette, and is also a strategic layout to counter Western wedding culture.
During the display, there were not only gorgeous and solemn phoenix coronet and bridal robe, but also various traditional wedding costumes and accessories to match them.
Every detail tells the story of the long-standing marriage culture of the Chinese nation.
Through this session, Jiang Weimin hopes to arouse people's attention and love for local traditional wedding etiquette.
Let more newlyweds choose to wear Chinese wedding dresses that carry thousands of years of cultural heritage at the most important moment in their lives
As the fashion show officially began, Song Keli smiled and calmly retreated to the side of the stage.
In an instant, melodious music with a Republican style began to play, and where the lights were focused, a young and beautiful girl walked lightly onto the stage.
She was dressed in an elegant Republic of China costume, with a graceful figure, as if she had walked out of a painting from the old times.
Seeing this, Song Keli immediately picked up the microphone and began to introduce in a clear and infectious voice: "Dear guests, this beautiful dress presented to you at this moment is called 'Beautiful Dreams and Memories'.
The design is inspired by the gentle women in the alleys of Shanghai during the Republic of China period. They were full of longing and romance for life, and exuded a unique charm in the torrent of the times.
The designer retained the slim-fitting characteristics of the traditional cheongsam in tailoring, perfectly outlining the feminine curves;
The fabric is made of silk with a delicate luster, which feels silky and shows higher quality.
The delicate lace on the neckline and cuffs adds a touch of playfulness and elegance to the whole look.”
After the girl turned gracefully on the stage and slowly exited with lotus steps, girls dressed in different Republic of China costumes appeared one after another.
They are either lively and agile or dignified and elegant. Every piece of clothing seems to be given life under Song Keli's vivid explanation.
As the saying goes, “The beauty of clothes depends on the host’s words.” Once these clothes full of oriental charm were exhibited, they firmly attracted everyone’s attention.
Especially the foreign guests, their eyes were full of curiosity and admiration.
But compared to the appearance of the clothes themselves, what interests our foreign friends the most is the stories behind the clothes.
After all, if you simply place a cheongsam in front of foreigners, or even ask them to wear it, they may find it difficult to appreciate its beauty.
Everyone has a special liking for things with stories, just like antiques. The stories accumulated over the years are their real charm.
Finally, when the girl, wearing clothes that cleverly combined the costumes of the Republic of China with modern elements, appeared on the stage, the audience burst into exclamations.
Clothing manufacturers stared with wide eyes. On the one hand, they were impressed by the beautiful design of the clothes. The novel styles and unique combinations were eye-catching.
On the other hand, they admired the fashion designer's creative ideas. Such a bold and ingenious combination undoubtedly opened up new ideas for the clothing industry.
Next, the new era clothing design display session began.
This stage is undoubtedly the focus of the clothing manufacturers. With the tacit cooperation between the host and the clothing showrunners, each piece of clothing with novel design and full of creativity made a wonderful appearance.
The exhibitors were full of energy on the stage, showing the various details and wearing effects of the clothes. Every new product presented caused exclamations and warm applause from the audience.
Then, we came to the third session - the display of traditional Chinese wedding dresses.
Although Song Keli still passionately introduced the clothes on display, they were all carefully made by top masters gathered from all over the country.
They use classical techniques, and every stitch is full of effort. All kinds of decorations are made of real materials, such as fine pearls and dazzling gems.
At the same time, in comparison, the same clothing sold exclusively at China Lingyun is just a simplified version of the one on display this time.
However, for foreign friends in Europe and the United States, although they were stunned by the splendor before their eyes, due to different living habits and concepts, they did not have the desire to buy.
However, these traditional costumes are extremely attractive to clothing manufacturers in Taiwan, Hong Kong, Singapore and other regions.
As the last model slowly walked off the stage, the three parts of this fashion show came to a successful conclusion.
There was thunderous applause at the scene, and the audience stood up and gave the warmest applause to this wonderful fashion feast.
This event will last for two days. Tomorrow, there will be another fashion show.
However, unlike today, tomorrow's exhibition will be hosted and explained entirely in Chinese.
After the event, Jiang Weimin took the microphone handed to him by Song Keli and went on stage to make a summary speech.
Thanks to all the staff, models and guests who participated in this fashion show.
What everyone doesn’t know is that this fashion show is the beginning of Lingyun clothing brand’s move onto the world stage. In the future, Lingyun clothing will shine even more brightly on the world’s fashion stage.
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