Chapter 776 1 dollars!
Chapter 776 1 dollars!
Su Yang pulled over a chair and sat down directly in the first seat. He glanced at everyone in the conference room. Songjiang Construction was now in a very happy mood!
Who wouldn’t be happy after making hundreds of millions?
This real estate project directly transformed Songjiang Construction from a small real estate company on the verge of bankruptcy into a backbone force in Jiangcheng's real estate industry.
This is certainly due to the efforts of Songjiang Construction itself.
But there is also strong support from Jitu Express and Susutong Logistics.
The reason why the profit margins of many real estate companies are far from that of Songjiang Shengshi City.
There are three reasons.
First, most of the funds these companies use to develop properties, and even the funds for land purchases, are loans and advance payments from contractors at all levels. This results in the developers having to repay the bank's funds and even pay the construction and marketing costs for each phase while the properties are being sold.
Most of the investment in Songjiang Shengshi City comes from Songjiang Construction’s own funds and funds in Jitu Express’ account.
Even the money owed to Jiangcheng Bank for the land auction, Su Yang had already asked Jitu Express to repay it.
Otherwise, Jiang Mingfeng's approval and Zhong Ruoting's approval of funds already involved certain violations. If there were another review, he might not be able to withstand it.
The second point is that the sales speed of Songjiang Shengshi City is extremely fast. According to the normal sales progress of other real estate projects, it would take at least one and a half years to completely sell out a real estate project, and it is not uncommon to take two to three years.
The fact that Songjiang Shengshi City was able to sell out more than 60% of the houses in the entire complex in less than two months was absolutely due to the right time, place and people, all of which were indispensable.
The third and most important point is that most real estate companies will not focus on just one property during the construction and sales process.
Instead, we will develop the second, third, and fourth projects accordingly.
Then the funds earned from some profitable real estate projects will be quickly subsidized to those properties under construction or with long sales cycles.
This is why, in such a large market like Jiangcheng, the valuation of Si Group is only over 3 billion.
As for Tongjiang Industry, its revenue has been hovering around 2 billion for many years.
While assets were magnified through bank leverage, debts followed closely behind, covering the assets of real estate companies.
It seems that a project can cost 700 to 800 million yuan, but after deducting various costs and the most important financing cost, it is considered a blessing to have a profit of 30%.
If you are not careful, a project may fail.
Like Songjiang Construction, which was on the verge of bankruptcy, it had to find a way to sell the company.
However, Su Yang would not disturb everyone's interest.
After all, it is a fact that Songjiang Shengshi City makes money. He doesn't care what happens to other real estate companies or whether the next real estate project can make such a big profit.
Anyway, Songjiang Construction now has a real cash of 700 million in its account!
If the valuations of Jitu Express and Susutong Logistics are taken into account, Su Yang's assets exceed ten digits!
Zhou Xiang frowned slightly.
"Boss Su, a 500 yuan increase is already very high!"
"According to the price increases of other stores, a hundred or two hundred is not impossible."
"I think it's very reasonable to keep the price increase between 300 and 500 yuan."
Yang Han next to him also laughed bitterly: "More than 500 yuan, it will be difficult for us to sell the remaining 2,300 houses quickly."
Su Yang shook his head.
“This is a misunderstanding you have fallen into.”
"Before Songjiang Shengshi City became popular, I told you to build a few more buildings to avoid running out of space to sell. I don't think you believed me."
"After Songjiang Shengshi City became popular, you wanted to raise the price, but I stopped you and said you could raise the price at the end of the month. You must have some complaints."
Su Yang looked directly at the group of executives.
Zhou Xiang, who was standing next to him, couldn't help scratching his head. One night when Su Yang told him that he was worried about not building enough houses to sell, he almost wanted to curse.
Because at that time, Songjiang Construction invested tens of millions and ended up selling dozens of houses.
Who can not collapse?
As a result, Su Yang suddenly said these words. Isn’t this nonsense?
As a result, suddenly one day, Songjiang Shengshi City became popular.
He then immediately discussed with Yang Han about raising the price, because it was previously announced that the price of Songjiang Shengshi City would increase when the chemical plant was to move away.
If the price goes up at that time, it would be at most 300 yuan, which would be about right.
But after half a month of sales, he felt that even if the price increased to 500 yuan, there would be many people who would be able to accept it.
So he boldly proposed to raise the price by 500 yuan per square meter!
Unexpectedly, Su Yang vetoed it again.
Yang Han also smiled bitterly: "Then Mr. Su, what do you think is the appropriate price increase for us now?"
"Three hundred is too little, five hundred is also too low, are you going to raise it to seven hundred?"
Su Yang shook his head.
"neither……"
"I said, if you're going to raise the price, then do it all at once."
He raised a finger and looked at the senior executives of Songjiang Construction.
"One thousand dollars!"
As soon as these words were spoken, the entire conference room fell silent. A group of people looked at Su Yang in a daze.
One thousand dollars!
The price increased by one thousand yuan per square meter!
This is not a joke!
If the price increases to one thousand yuan, that means four thousand yuan per square meter!
In 2009, the most expensive property in Jiangcheng City was not much more expensive than this!
As a result, Su Yang asked for four thousand yuan per square meter?
Can it be sold at this price?
Su Yang looked at the shock of these people, but smiled without saying anything.
The biggest abnormality in the real estate market in the next ten years is that people buy when prices are rising and sell when prices are falling. When housing prices are rising rapidly, buyers rush into the market crazily.
But once the decline begins, a death spiral is created.
Existing homeowners are selling off their houses like a stampede, and those who want to buy a house are afraid of losing money and are even more afraid to buy one.
So the price of houses kept falling.
By the same token, for customers who have already purchased Songjiang Shengshi City, if the price increase this time does not meet their expectations, some of them will choose to give up their houses in Songjiang Shengshi City.
These people started selling. Can the prices of 3,300 yuan per square meter or 3,500 yuan per square meter still be maintained?
Only when the price continues to rise, to the point where they are unwilling to let go, or even feel that once they let go, they will miss out on making more money, can Songjiang Shengshi City successfully sell out the remaining properties at a high price.
So, it can only be one thousand yuan!
It must also be one thousand dollars!
"Don't question it. Just arrange it according to the price I said."
Su Yang stood up and stretched.
Zhou Xiang and Yang Han looked at each other and thought the price was too ridiculous, but now they understood it.
You will never go wrong if you follow Su Yang!
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