The retired rough man dotes on his mother

Chapter 445: Increase publicity and build momentum

The stationery store is now run by Boss Xiao, Boss Shen and two other recruited clerks.

"Brother, there are many kinds of things in the stationery store. You must remember the price of each item and never pay the wrong amount to others."

"Okay, don't worry, we are all paying attention."

The stationery store opened first, setting off a large plate of firecrackers specially bought by Shen Zhensheng. It attracted many students and parents, and then Xiao Baoer took down the store sign.

Boss Xiao told everyone about some of the activities for the opening today, and invited all the students and parents at the door to come into the store and take a look. It’s okay if they don’t buy anything, they can just come in and show their support.

Many parents are from nearby primary, middle and high schools. They either pass by here on their way to send their children to school, or they come across the stationery store opening on their way to work.

There are several stores that have opened on this street recently, but this is the only store that specializes in selling stationery, so it always attracts them to stop and take a look.

Gradually, more and more people came into the store, and Boss Xiao, Boss Shen and the shop assistants were all very busy.

Xiao Baoer felt relieved when she saw that they did things in an orderly manner and had a good attitude when receiving guests.

She returned to the fruit shop without disturbing the four busy people. It was almost time for the shop to open there, so she was just waiting for fewer people at the stationery store so that the fruit shop could attract more customers.

"Sister-in-law, how is the stationery store business?"

"It's very busy over there now. Many parents are bringing their children to buy things. There are also some college students who are going to buy pens, ink and other things for the new semester. The four of them are very busy."

Shen Zhenjiang was also very happy to hear this, and he said to everyone in the store, "Let's all work harder and try to make it more lively than the stationery store."

"We all have to cheer up and not lose."

Several people were working together with a smile on their faces. Xiao Baoer looked at the time and asked Jiang Yuqing, Shen Zhenjiang and Shen Xiuxiu to go to the school to sign in first, and then come to the store after signing in.

After the three of them ran to sign in, they hurried back to the store. Xiao Baoer and Shen Zhensheng went to the school to sign in. The few of them took turns to take care of things at school and in the store.

"Open for business," several people blocked their ears at the store door while Shen Zhenjiang was shouting and lighting firecrackers outside.

"The first fruit snack shop opens today. Everyone is welcome to come in and taste the fruits for free. There are many benefits and discounts today," Shen Zhenjiang shouted while beating drums and gongs at the door, his whole body filled with joy.

Several shop assistants were holding plates at the door for everyone to taste. Most people wanted to get a bargain, so they were naturally happy to taste for free.

Xiao Baoer and Shen Zhensheng were busy packing food for the customers in the store, while Jiang Yuqing and Shen Xiuxiu were collecting money.

There are many kinds of fruits in the store, including fruits like durian and longan. Customers who come into the store order less of each fruit, but more varieties.

The fruit shop's business is better than that of the stationery store. After all, the fruit shop's customers are the general public, while the stationery store's customers are students and parents. The peak times are before and after school.

Today is the first day of opening. In the evening, Jiang Yuqing and Shen Xiuxiu finished the inventory together before locking the store door and going home.

"Third brother, our sales today are not low. If we keep this up, we won't have enough goods in our warehouse."

"It's okay. I've already contacted the next batch of goods, and someone will deliver it in a few days."

Xiao Baoer had just taken inventory of the store's stock, and she would restock some more goods when there was no one else in the store.

Before going to bed at night, Xiao Baoer was still looking at the account book that Jiang Yuqing gave her, which recorded in detail the income and expenditure of the fruit shop today.

"Husband, today's opening of our fruit store and stationery store was a great success. Next, we have to increase the publicity efforts and create momentum."

Shen Zhensheng looked at her questioningly, not understanding what she meant by creating momentum.

Xiao Baoer told him specifically how to build momentum and her plans for tomorrow. Shen Zhensheng really admired his wife very much. She was so thoughtful.

The next day, when Xiao Baoer went to the store, she talked to Shen Zhenjiang, Xiao Lao Da and Shen Lao Er about the hype, and then told them what she had explained to Shen Zhensheng last night.

"Third sister-in-law, do you mean that we should increase the popularity of our store? Not only should the popularity spread naturally, but human intervention is also very important."

Xiao Baoer looked at Shen Zhenjiang and nodded, "Yes, I have asked Leopard to go out and find suitable people. When they arrive, you will train them as I taught you. Do you understand?"

Several people nodded in tacit understanding. They had no doubt about Xiao Baoer's request. They would do whatever Xiao Baoer said.

After Xiao Baoer told everyone how to create momentum, the area near the university town became lively.

"Where did you buy this fruit? It looks so fresh. I have to buy some too."

"It's the Manman Fruit Station on the street ahead. Not only are their fruits fresh and delicious, but you can also sample them for free. There are also many healthy and clean snacks that children love to eat."

"That won't be expensive, will it?"

"No, no, I bought so much for only two dollars. The boss said that the main point is small profits but quick turnover. You should go to the store and try it for free. If it tastes good, you can buy it. If it doesn't taste good, you can leave. You won't lose anything."

Conversations like these are gradually spreading across residential areas and streets in Beijing, and the fruit shop's customer flow is increasing as its popularity grows.

What Xiao Baoer meant by creating momentum is actually what is called publicity in the 21st century. Now there are no billboards or anything like that, so the only way to promote it is to find extras to act in plays.

The preliminary preparations for the garment factory have been completed. Xiao Baoer arranged for Zhou Bao to contact the construction team to build the factory, and after the factory was completed, they would start recruiting workers.

The business of the stationery store and the fruit store is getting on track step by step. Shen Zhensheng has also arranged for people to set up the cake shop and the clothing store. The wholesale clothes are also on the way. After the clothes arrive, the clothing store can be tidied up and opened on a certain day.

As for the cake shop, Xiao Baoer has all the necessary molds and raw materials in her space. She and Shen Zhensheng have already put the brand new molds into the store, and the ingredients can be put in before the opening.

"Xiu Xiu, do you have any ideas for opening a clothing store? If it's appropriate, we'll follow your ideas."

"Third sister-in-law, I think the current layout of our store is fine, but I have some ideas for the opening event."

Xiao Baoer was very happy that Shen Xiuxiu had new ideas. "Tell me, what new ideas do you have?"

"I think we can hold a show at the door to showcase the clothes in our store. Clothes worn on people are the best advertisements."

Xiao Baoer didn't expect Shen Xiuxiu to have such advanced ideas. Isn't this just a model show?

"As expected of your third brother's sister, you have a good brain. I support you and I'll leave this matter to you. Do you have the confidence?"

"Yes, yes, leave this matter to me."

Shen Xiuxiu studied fashion design. Xiao Baoer also asked her to pay more attention to the classmates around her. If they have good character, she could spend more time with them. If they can work in a garment factory in the future, she is willing to hire them with a high salary.

Xiao Baoer has managed a company before, and she knows how important excellent talents are to a company. If there are some people who are loyal to the company and can always work for it, it will be of great benefit to the company's development.