nucmednet Chapter 473: I’m used to eating royal food and can’t eat coarse grains!
Chapter 473: I’m used to eating royal food and can’t eat coarse grains!
Time passed quietly, and in the blink of an eye, several days had passed.
Since Future Auto resumed delivering new cars, car owners have been full of praise for the advanced functions of the new chip and are reluctant to put their new cars down.
Many car owners can't wait to try out the autonomous driving function, and are filled with shock and amazement.
Although after 2020, autonomous driving technology is no longer rare.
But in 2011, this revolutionary technology was undoubtedly a technological feast.
Car owners shared the exciting videos of autonomous driving on the Internet, which instantly sparked heated discussions across the Internet.
The reputation of future cars has also become more famous.
This is the real "car of the future"!
Within a million-dollar budget, more and more consumers would rather choose future cars than traditional luxury brands such as BBA or Porsche.
They believe that cars in the future will not only be a means of transportation, but also a pass to the future world of technology.
The driving experience of the two is like being at the two ends of a chasm, they are not in the same era at all.
In the two years since Future Cars was launched on the market, it has gradually changed the Chinese people's inherent impression of domestic cars.
This change is not only reflected in sales, but also in the increased confidence of consumers in domestic high-tech products.
However, it is not surprising that a considerable number of people are still taking a wait-and-see or even skeptical attitude towards the future of cars.
Looking back at the past, even in 2023, many people still cling to the stereotype that "domestic cars are equivalent to cheap and low-quality."
This deep-rooted prejudice is no exception today.
Some consumers believe that future cars will simply rely on piling up technology to raise prices, and will lack the technological accumulation and quality assurance accumulated by traditional car companies over decades.
Of course, some traditional car companies are secretly publishing biased articles in an attempt to mislead the judgment of ordinary consumers and attempt to maintain their market position by belittling their competitors.
This behavior is not only detrimental to the healthy development of the industry, but also hinders consumers' acceptance of new technologies.
Judging from the specific data, domestic sales of new energy vehicles are expected to exceed one million this year.
Among them, Future Auto is likely to lead the market with sales exceeding 200,000 units, followed closely by BYD, which has achieved impressive sales of over 100,000 units. The remaining market share is mainly divided among other private automakers, and competition is not yet fierce.
Although fuel vehicles still dominate the automobile market, the booming development of the new energy vehicle industry has become an unstoppable trend.
More and more private car companies are attracted by the considerable profit margins of new energy vehicles and have invested a lot of resources in the research and development of new energy vehicle models.
At the same time, various investment institutions have also set their sights on this emerging industry and are actively participating in it through various means such as equity investment and industrial funds, injecting a steady stream of financial vitality into the new energy vehicle industry.
According to analysis and statistics from relevant institutions, domestic auto companies have raised more than 10 billion yuan in financing this year.
The continued boom in car sales in the future and the increase in production capacity immediately attracted the attention and inquiries of many car companies.
For domestic car companies, they can purchase the Qinglong 8124 chip separately;
For other luxury car brands, the company requires them to purchase the complete set of Qinglong 8124 and its driving assistance system sensors.
This sales strategy can be described as "kidnapping sales" to some extent.
Prices vary, starting from $5000.
The most basic $5000 package includes a Qinglong 8124 chip, four millimeter-wave radars, and 10 ultrasonic radars.
If customers want to add lidar, they will have to pay an additional $3000 per unit, and this does not include the system cost.
No car company will sell laser systems, and Future Technology Group certainly won't sell them either.
Moreover, if there is a problem with this type of technology, the cause may be attributed to the system, saying that there is a problem with the laser system and the car owner made a misjudgment.
The market price of lidar is already very high, and it is not suitable for general cars.
After using the new chip, the pricing of Future Technology Group's driving assistance system sensors has become relatively rational, with no obvious premium.
If the price is too high, even if the technology is advanced, car companies will find it difficult to afford it.
2011 year 10 month 29 day,
A highly anticipated domestic automobile industry discussion conference was held in Shanghai.
Hao Qiang was unable to attend the meeting in person, but Luo Hao, general manager of the group's Future Automobile Company, attended the meeting.
During the meeting, Liu Tie, chairman of the joint venture Bao Ma, made a sharp speech, which instantly ignited the powder keg at the scene.
He said bluntly: "I think some companies should focus on their own chip field and do not need to get involved in various industries and disrupt the market price system.
It uses the advantages of independently produced lithium batteries and chips to lower car prices, leaving its competitors gasping for breath.
Our industry should allow a hundred flowers to bloom, rather than being dominated by one company.
If this continues, how can the country's manufacturing industry develop?"
Although Liu Tie did not name anyone directly, everyone present knew who he was referring to.
The participants in the audience were whispering to each other, surprised by Liu Tie's frankness, but they had to admit that he expressed the thoughts of many of his colleagues.
For a long time, traditional car companies have been struggling to survive, while Future Technology Group seems to be able to easily achieve success in every field with its leading technological strength.
Since the launch of Future Auto, the sales of traditional luxury brands BBA have continued to decline, which is a worrying situation.
If it weren't for the annual increase in national consumption capacity, companies like the joint venture Baoma would probably have been unable to survive long ago.
According to historical data, in 2011, the sales volume of Baoma brand in China was approximately 29 vehicles.
Among them, joint venture BMW contributed most of the sales, with sales of about 24 vehicles, and the rest were imported Baoma.
However, in this world, influenced by future cars, sales are only a few hundred thousand vehicles.
If future automobile production capacity were not limited, Baoma's sales might have further shrunk to less than 100,000 vehicles.
With the official launch of the second phase of Future Auto's 20-vehicle production plant, traditional automakers such as Baoma are feeling an increasingly strong sense of crisis.
They can't help but worry, if automobile production capacity continues to expand in the future, will traditional car companies still be able to occupy a place in the market?
Facing Liu Tie's sharp criticism, Luo Hao fought back at the meeting without hesitation: "We have already adjusted the vehicle configuration to a very high level, and the profit is also quite considerable.
If the price is raised again, it will undoubtedly be disrespectful to consumers.
Some car companies are content with the status quo and have long relied on joint venture brands, and have lost their enterprising spirit.
Haha, I’m used to eating royal food and can’t eat coarse grains.
When they wake up from their comfort and find themselves on the verge of elimination, they begin to rush to find scapegoats.
Years of joint ventures have not only failed to enhance independent research and development capabilities, but have instead dampened the spirit of innovation.
The joint venture has been going on for so many years. How much has the degree of localization improved?
Luo Hao's counterattack not only points to the core of the problem, but also expresses the voices of many consumers.
He then went on to elaborate in a leisurely manner: “We have played our cards, and those who can keep up with our pace will continue to move forward;
If you can't keep up, there is no need to blame others. After all, market competition is like a game of cards. If you lose this round, there is always another one.
When it comes to business, it’s impossible for everything to go smoothly all the time.”
When Liu Tie heard Luo Hao's rebuttal, a meaningful smile appeared on his face, and he said with a smile: "Oh, my remarks were not directed at Future Auto Company.
But to be honest, I personally think that your pricing strategy may be a bit low.
The result of vicious competition is often a lose-lose situation, and no one can survive.
Just like the milk dumping incidents that often occur abroad, the same principle applies – market imbalances caused by excessive competition.”
Luo Hao was not fooled by Liu Tie's gentle tone, but directly refuted: "Before, when the domestic Santana was planned to be sold at a high price of 20 yuan, the Chinese pointed out that 8 yuan was enough to cover the cost and obtain a reasonable profit.
The company that Mr. Liu is in charge of has problems such as bloated organization, high labor costs, and lack of enterprising spirit among scientific researchers. Why not look for the reasons within itself first?
Rather than blaming others, we should examine our own management and innovation capabilities.”
Luo Hao was not afraid of anything and confronted him directly.
As the rhetoric between the two sides became more heated, the atmosphere on the scene became tense, and neither executive was willing to admit defeat in the verbal battle.
When literati bicker, they may not seem to be insulting others, but they are insulting you in other ways.
Liu Tie wanted to give a big hat to the future car in order to gain the recognition of his colleagues on the scene.
Luo Hao doesn't like the twists and turns of state-owned enterprises, and will directly criticize you for having management problems.
In fact, the other auto company executives present were well aware that joint venture executives receive generous salaries, and the companies are effectively state-owned. Regardless of profits or losses, these executives have limited personal impact.
Of course, if the company is profitable, they can seek more benefits for themselves with more legitimate reasons.
This heated debate not only reveals the contradiction between traditional car companies and emerging technology companies, but also reflects the structural problems facing the domestic automobile industry at a deeper level.
On the one hand, there are joint venture models that rely on foreign brands and technologies, and on the other hand, there are local companies that break through with innovation and high cost-effectiveness.
The fierce confrontation between Liu Tie and Luo Hao was captured by sharp-eyed reporters at the scene and quickly uploaded to major social media platforms.
This verbal battle between senior executives quickly sparked widespread discussion and heated debate on the Internet.
Although Liu Tie's remarks were recognized by many of his peers on the scene, the situation was quite different in cyberspace.
Netizens have been criticizing Liu Tie and Baoma Automobile one after another.
One Baoma 525 owner angrily commented: "This rubbish Baoma has simply been resting on its laurels over the years, with the models and configurations remaining unchanged year after year, yet they still dare to sell at exorbitant prices.
What's even more abominable is their 4S stores, which often increase prices and force you to buy various bundled packages. It's disgusting!"
Another netizen agreed: "Yes, now that we have future cars, their specifications directly surpass those of BBA. Why should consumers today limit themselves to traditional brands? There are better options in the market, so why should they insist on sticking to one brand?"
"I'm impressed by this Baoma executive. He's losing ground in the market competition, but instead of striving to improve his products, he complains that other companies' prices are too low and that they shouldn't be entering the auto industry, muddying the waters of the industry."
"Haha, the guy upstairs, this is called being unable to poop, strangely it's too hard! I guess that Bao Ma executive is constipated."
"Future Technology Group first developed future cars before it developed chips. The company made money from cars and continued to conduct research, eventually developing chips.
What did Baoma do?
I guess they are just a bunch of beer bellies!"
There are mixed reviews of Baoma cars on the Internet.
Most netizens are critical of it, but there are also supporters who speak out for it.
One netizen commented: "Future Cars are indeed good, but if I had to choose a car myself, I would still choose Baoma. They have many years of experience in car manufacturing and accumulated technology."
Another user said: "It's not that I don't support domestic cars, but I have to admit that in terms of brand heritage, domestic cars do still have a gap compared to old-fashioned car manufacturers.