Back to 1978: Getting rich starts with treasure hunting

Chapter 304 Dongfa Electrical Equipment Store



Chapter 304 Dongfa Electrical Equipment Store

The two checked the finishing work at the factory and then drove to the department store on Renmin Road.

The first floor is for department stores and daily necessities counters, and the second floor is for electrical appliances.

Lin Shu and Gu Youhui parked the car and went straight to the second floor.

The layout of the counters on the second floor has been rearranged. One of the counters near the stairs has been placed with a lot of electrical appliances like fans this winter.

Lin Dongfa was directing staff to set up the store. When he saw Lin Shu and Gu Youhui coming over, he hurried to greet them.

"Dongfa, are the styles of these counters designed by the electrical appliance factory?"

Lin Shu touched the solid wood shelves and counters. They were made very thickly. The counters were heavy enough and not even knee-high. Many electrical appliances from the electrical appliance factory were placed on them.

It is winter now, the electric fans have been put away in the warehouse, and various models of electric heaters are placed on the counter.

Most people in the city now burn coal, but one disadvantage of burning coal is that it produces a lot of dust.

Changing coal will produce dust, moving the purchased coal in and out will produce dust, and even normal combustion will produce dust.

With an electric heater, you can just plug it in and make a fire, and then turn off the switch when you leave. It is convenient and hygienic.

Of course, electric heaters of this era are only suitable for families with a certain economic strength in the city. Ordinary families can burn coal for heating, and they will not spend extra money to buy electric heaters for heating.

The heaters produced by Gu Jiu's electrical appliance factory in Guangdong Province have targeted the consumer group as soon as they leave the factory.

"Yes, their sales department gave me the drawings, and I made it here to order."

Lin Dongfa is now the distributor of the electrical appliance factory in the provincial capital. From now on, he will be the general distributor of all electrical appliances produced by the factory in the provincial capital and surrounding cities.

"The goods sent to you now are air heaters and bird cages? The electric heating table hasn't been produced yet?"

Lin Shu remembered that Gu Jiu once told her that there were four or five types of electric heaters, but now there were only two types in the store.

H Province is located south of the Yangtze River and does not have collective heating facilities in winter.

In the southern provinces, people rely entirely on their righteousness to survive the cold winter every winter.

It’s a little better at home, at least there’s a stove to warm up. The most pitiful are the children who go to school. There’s no heating in the classroom and the windows are not completely sealed. Sitting in the classroom is like sitting in an ice cellar.

I was so cold that my nose was running and I got frostbite on my hands and feet.

I was completely shivering through the whole class, and after class I tried to do some exercise to warm up my body.

"The production is done, and the daily output is relatively stable. This time the factory sent me 200 heating tables, which were delivered by our own logistics company. They will probably arrive tomorrow. My uncle-in-law also specifically told me that when the heating tables arrive, I should send one home and another to the Gu family's old house for Grandpa Gu and his family to use for heating."

Lin Shu smiled and nodded.

Gu Youhui bumped into Lin Dongfa with his body, his eyes full of envy, and said with a smile: "Brother Dongfa, keep going, and try to open a branch before next summer. My uncle's electrical appliance factory depends on you to increase sales and make it bigger and stronger."

"You think too highly of me. As for sales, I can only say that I tried my best."

This is Lin Dongfa's first career in life. He hopes more than anyone else that the sales volume will soar, defeat the dealers in other provinces and win the sales crown.

"Brother Dongfa, you are too modest. You have done a good job managing your uncle's trading company, so you have sales experience. I believe you can also make your electrical appliance store bigger and stronger. When other electrical appliance factories come to you for cooperation in the future, you will be the big brother of the electrical appliance store in the provincial capital!"

As he spoke, Gu Youhui gave a thumbs up.

"Youhui is right. When you become bigger and stronger, other electrical appliance manufacturers may actively seek you out as their agent. At that time, you can open an electrical appliance supermarket, just like my lifestyle supermarket, which will have electrical appliances of all brands, so that people can buy all the appliances they need for their entire home in one place."

Lin Shu knew that in later generations, home appliance supermarkets were popular for many years, until online shopping emerged, and then the business of home appliance supermarkets was gradually affected and became bleak.

Gu Youhui said excitedly, "Brother Dongfa, let's open up our business thinking. For the same business, if you run it in a different way, you will get unexpected gains."

Speaking of doing business, Gu Youhui thought of his main restaurant business: "Aunt, tell me, what else can be changed in my restaurant business? Just like Dongfa's electrical appliance store was turned into a supermarket."

Lin Shu couldn't help laughing after hearing this, but there are other ways to run a hotel: "You want to change the business model like the electrical appliance store. It's not impossible. For example, in addition to hotels and restaurants, you can also open a buffet restaurant, hot pot restaurant, etc. For example, there are tea restaurants in Guangdong Province. There are no tea restaurants in our provincial capital. You can try it. Maybe the business will be good."

"The food in the tea restaurants in Guangdong Province tastes pretty good, but the taste may not be suitable for the tastes of our province. Auntie, how do you set up the buffet restaurant you just mentioned? Can you tell me more about it?"

For the sake of the hotel business, Gu Youhui was humbly seeking advice. This was the first time he had heard of a buffet restaurant.

"A buffet restaurant is one where all kinds of food, such as dishes, desserts, and pasta, are placed on the tables. Customers are free to choose what to eat as long as there is no waste. The price of the food is not calculated by dish, but by person. How much is it for an adult, how much is it for a child..." Lin Shu briefly explained how the buffet operates.

However, the price range still needs to be decided after careful discussion.

"Then if we encounter a big eater, won't we lose money?" Gu Youhui was surprised when he heard about this business model for the first time.

You have to know that at that time, few people could afford to eat at home. If they opened a store as Lin Shu said, all their capital would be drained.

"Before you decide on the price, you need to think carefully about it. It's okay to set the price higher. When setting the dishes in the restaurant, try to prepare cheap and filling food. This can also be considered as cost saving. If your buffet restaurant is positioned as a high-end restaurant and the food you prepare is precious, you can naturally set the price higher."

Gu Youguang was very excited after hearing her suggestions. He would think carefully about the ideas provided by Lin Shu when he had time.

In the following time, several people chatted casually. During this time, many customers stopped in front of the counter, but no one actually bought anything.

Lin Shu asked Dongfa to take a sample, plug it in, and blow it towards the entrance of the counter so that customers passing by could intuitively feel the warmth of the air heater.

"There are also birdcage-style heaters. You can put a table over it and cover it with a cloth. Customers can sit down and warm themselves by the fire. They can directly experience the advantages of the heater. I don't believe that customers won't be tempted."

This is Lin Dongfa’s first business. Seeing customers just looking but not buying, it would be a lie to say he wasn’t anxious.

After listening to Lin Shu's suggestion, he asked someone to prepare without saying a word, and personally plugged in a fan heater and blew it towards the entrance of the counter.

Not to mention, not long after the heater was turned on, everyone felt that the temperature inside the counter was not that low anymore.


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